If you aren’t convinced of the importance of maintaining your brows, consider this: they say the eyes are the windows to the soul. Don’t you want a chic set of drapes over your most important facial feature? At a loss on how to style your brows (yes, you can style them!), or even choose the right shape to complement your look? We’ve got you covered with gorgeous photos and helpful tips that will bring you up to the minute on the best brow trends of 2012. Thick Strong brows are bold, feminine, and eternally stylish. Still recovering from over-plucking? Dab

The simple act of boiling rice for dinner can help you brighten your complexion! Rice water contains high amounts of PABA, a natural form of sunscreen and Ferulic acid, a protection boosting antioxidant. Allantoin, a chemical compound which retains moisture and encourages repair is also present. Simply splashing the cold water onto your face and letting it air dry will leave you toned and radiant.

We had some great fun on our recent shoot with photographer Alex Difiori. Our model Ariel’s hair was wrapped in a tissue set, using a combo of products: Lulu Organic’s hair powder, John Master’s Shine, and Intelligent Nutrient’s hairspray. Our Old City fav’s: Minima provided the space and Sugarcube gave us some fun clothes to play with. model: Ariel Leon Coeur photographer: Alex Difiori styling: Sarah Muhl/ Monique Mason hair: Monique Mason makeup: Kelley Hughes Location: Minima

Jolene Hart from Organic Beauty View spreads the word in this wonderful article about her discovery of moko and one of our favorite haircare brands, Max Green… “During Fashion Week I expect to make lots of cool discoveries: new designers, makeup tips, style inspiration- you get the idea. But surprisingly, my favorite finds of the week happened to take place after I left NYC. My current home, Philadelphia, offers a number of trend-setting, organic beauty hotspots that feel quite ahead of the curve. A short walk from my apartment lands me at Juju Salon & Organics (one of Elle’s Top

Want to gain some insight into how moko was born and the materials used to transform our space from a retail store into the beautiful organic salon it is today? This article in the Philadelphia Inquirer features local businesses that were built or remodeled using eco-friendly materials and resources. There is a lot to consider when modernizing a turn of the century store front. Read the full article here.

Check out our first feature in Philadelphia Magazine, Debut: Moko By Ashley Primis No wonder Monique Mason, owner of Old City newbie Moko, describes her gleaming, weeks-old shop as “holistic” — many of her services, from the 45-minute scalp therapy treatment ($55) to the Kelley Hughes-performed 90-minute ayurvedic balancing facial ($120), incorporate aromatherapy and massage. But Mason wants to make sure you take that newfound restored, relaxed, balanced and pretty feeling home with you, so she’s dedicated as much of her teensy space to selling top-notch organic and ­natural beauty products — like these soaps from 4mula, a nationally adored,